will take between six and twelve months of the success of new services on the BOSS platform, as David Filo, co-founder of Yahoo, who has ensured that, when achieved, the company is open to new forms of relationships business with its partners in the program. “Building relationships with developers through advertising, licensing its technology or co-branding is an easier task if they are using Yahoo’s platform,” he stressed.
For example, advertisers of Yahoo Search will have the option to also advertise on the websites of members of Yahoo’s BOSS program, first announced last year that allows developers to use the infrastructure and algorithms for searching company to create their own personalized search. Those developers who are not interested in sharing advertising revenue, they may choose to pay to use Yahoo’s platform as rates based on traffic.
