Falls consumer satisfaction with e-commerce sites

falls consumer satisfaction with e-commerce sites
The satisfaction of consumers in their purchases online in 2008 fell compared to last year, according to a report conducted by the University of Michigan and ForeSee Results.
The 2008 edition of this report, prepared annually by the two organizations following the ACSI (American Customer Satisfaction Index), reveals a decrease of 2% in the level of customer satisfaction with providers of electronic commerce (e-commerce), so the index remains at 80 points.
Researchers who have conducted research attributed this fall, in general, to the disturbing economic conditions, which are often reflected in a reduction of investment in customer service, at a time when this value plus any spending and thus is much less tolerant.
Firms are the most affected transactions online. Have collectively lost 6.3% in the level of customer satisfaction, totaling 74 on the ACSI scale of hundred points. Online retailers have lost only one point, being 72, and the segment of online travel, with 75 points, suffered no variation of 2007.